Ignite Change in Food Industry: Traces Charity Cycling Challenge

Food allergies are a growing concern in today’s society, with an increasing number of people facing severe allergies to common ingredients such as nuts, peanuts, sesame, and eggs. In an effort to raise awareness about these allergies and spark meaningful change within the food and sports nutrition industries, cyclist Ronan Mc Laughlin is embarking on a unique charity cycling challenge called Traces.

Traces is a one-of-a-kind fundraising initiative that will see Ronan cycling over 2000 kms around the picturesque coast of Ireland in less than 5 days. What sets this challenge apart is that Ronan will be avoiding the allergens of nuts, peanuts, sesame, and eggs throughout his journey, highlighting the daily struggles and obstacles faced by individuals with food allergies. This feat not only aims to shed light on the importance of allergen awareness but also seeks to ignite positive changes within the food industry to better cater to those with dietary restrictions. In addition to raising awareness for food allergies, the Traces project also has an ambitious goal of breaking a cycling world record. By combining the elements of charity fundraising, advocacy for food allergies, and a sporting challenge, Ronan hopes to captivate the attention of the public and inspire support for this meaningful cause. To bring the Traces project to life and make a significant impact, Ronan is seeking potential sponsorship from like-minded individuals and organisations who are passionate about promoting inclusivity and safety within the food and sports industries. By supporting this initiative, sponsors can not only contribute to a worthy cause but also align themselves with a movement that aims to create a more understanding and accommodating world for individuals with food allergies. As Ronan Mc Laughlin sets out on his epic journey to tackle the Traces challenge, he invites others to join him in his mission to effect positive change within the food and sports nutrition realms. Through advocacy, action, and community support, the Traces project symbolises the power of individuals coming together to make a difference and pave the way for a more inclusive and compassionate future.

Contact: team@tracesofireland.com